Managing your web passwords

May 20th, 2011 — 2:31pm

Anyone who uses the web regularly has accumulated a myriad of usernames and passwords for sites they access.  This includes email accounts, banking / investment websites, facebook, ebay, amazon, etc.  Of course the major challenge here is to actually remember your access information for any given site.

Many users out there turn to very bad methods to fight this problem.  They may use the same password everywhere.  They will most likely write down the passwords, or store them in a file on their computer (in plain text).  Some use password managers, which aren’t always a safe bet either.

I’d like to share my method for easily recalling any password for any site, without having to store it anywhere.

Here’s the method:

1.  Choose a unique username.  Try to pick something that will likely be available across most sites you visit.  For instance, you might pick your name, with a long number after it.  Like joe18080 If you can get this username for most accounts, then half the job is done.  For the few times when you can’t get that username, you’ll have to store that somewhere.

2.  Use a formula for your password.  A sample formula for deriving your password might be this:

  • Pick a word you associate with the site – for instance, if it’s your bank, you might start with the word “bank“.
  • Capitalize the second letter of your word.  So the current password is “bAnk
  • Add your birth year onto the end of the word (say it’s 1982), with a _ (underscore) in the middle – your password is now “bAnk19_82

Now, you have your password, that satisfies most password requirements.  Whenever you go to your banking site, you just need to recall that “bank” was your base word.  Now each site you register with can have a unique password.  If someone gets one of your passwords, they won’t know how to generate your other passwords.  Also, you won’t have to write these down!

Comment » | E-commerce

Beware of bad backlinks

April 21st, 2011 — 9:16am

One great way to improve your search engine rankings is to get lots of backlinks.  These are links from other websites, preferably in your industry.  This has led many sites to buy links on “link farms” or pay SEO companies to set up dozens or hundreds of low quality links to their site.  However, the search engines, notably google, are starting to strike back.

Google recently implemented some search algorithm changes that caused a lot of sites to drop off significantly in the rankings.   Here’s a article that explains some of the changes, and shows you how to recognize a good link from a bad one:

http://searchenginewatch.com/3641987

-Jim

Comment » | Web Maintenance

Update your Facebook page automatically

April 13th, 2011 — 11:15am

One of the challenges faces businesses today is how to use social media.  If you are updating your website regularly, then it’s redundant to post the same content to your Facebook page.  Varying the content means that some users will miss what you are posting on your website or fan page, or vice versa.

Enter the rss feed.  This is a device commonly used by blogs, or CMS systems to “syndicate” your website updates.   People can subscribe to your feed using an RSS reader, for example.  Did you know that Facebook can also update your fan page by reading your RSS feed, and posting new items there?  Various Facebook “apps” can do this, and one I’ve used is called RSS  graphitti.

You can see a working example here:

http://www.woodweb.com/

and the fan page:

http://www.facebook.com/pages/WoodWeb-Woodworking-Industry-Information/252494980537

Selected content from the home page gets automatically posted to the fan page wall.  So fans of the company can keep up with the latest updates.

Comment » | Social Media

Get your website SEO graded

March 17th, 2011 — 8:48pm

Here’s a nice site that will “grade” your website for search engine optimization:

http://websitegrader.com

For no cost, you can enter your website and get great report on areas your website can improve.  This site graded 44.  Plenty of room for improvement, eh?  Anyway, I don’t agree with everything on there, for instance, they mention things like keeping your domain renewal out at least 1 year.  Seems to be based on pure speculation that search engines will dock your site some points for having a domain that will expire soon.   Hmm..

Also, they mention the whole canonical host thing, which is basically how your site loads – with or without the www.  Some people put in redirects so that if someone loads www.robertswebforge.com it always goes to just robertswebforge.com.  The idea is that you don’t have 2 sites with the same content.  I think it’s pretty silly to think that google and bing would get “confused” into thinking they are two different sites with the same content.  It’s so common, I can’t believe they don’t make the connection.

Anyway, enough of that – go get your site graded, and start improving your SEO score!

Comment » | Web Tools

The dangers of black hat SEO

February 17th, 2011 — 7:09am

Here are a few recent examples of what happens when you hire an SEO firm to “improve” your search engine rankings:

New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google

and this one:

Forbes Accused Of Link Spam

Both of these highlight the dangers of paying for “inbound” links to your site.  In SEO, external links to your site are one of the big ways to quickly improve your search rankings.  But the search engines are increasingly getting better at “sniffing out” these links, and penalizing sites for them.  When you hire a company to do SEO for you, check into the methods they will use, and be careful.   Keep to the slow and steady, white hat methods to build traffic.  Otherwise, you may find your site blacklisted, and all your efforts (and money) lost.

Comment » | Web Maintenance

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