Facebook gives you a way to track “likes” and “Shares” from content on your site.  It’s called “Insights”.  To use it, just go to:

www.facebook.com/insights

The first think you have to do is “claim” your domain, which means to tie your domain to your facebook account.  Facebook gives you a meta tag to add to your home page.

If you have problems claiming your domain try “DeLinting” your site by going here:

http://developers.facebook.com/tools/lint/

Note you must be logged into facebook to do this.  Type in your domain name, and click the “Lint” button.  That may help you get going.

Turnkey released a new patch here:

http://forum.turnkeywebtools.com/showthread.php?10710-IMPORTANT-Security-Patch-for-SunShop-4.-Please-Read!

This is something to be applied immediately, to all shops.  I’ve done it several times and it’s pretty easy, with no side effects.  Also, it’s a good time to add a .htaccess file to your /admin area for add security.

• Webmaster Tools – see how Google sees your site; keywords, crawl errors, etc.
• Analytics – if you don’t get web statistics, set up analytics and review it regularly.
• Adwords – great low cost advertising and supplement to search engine traffic
• Places – put your business on the map – literally.  Recently google has started listing “Google Places” businesses high up in any location based search.  So your SEO can benefit as well from having the listing.