I recently (today) came across a vendor website that had their latest tweets – here’s was the latest:

12/23/2012 22:18 - Happy Holidays from all of us here at Company X. May the new year bring happiness and joy.

Ok, it’s late February now. It’s fine if they decided not to bother with Twitter, but at least take it off the site. The bottom line is, if you are going to do social media, do it regularly. Seeing stale posts like this will make prospective clients wonder if the company is still a going concern.

If you try a venue, like Twitter, and decide it’s not really working, at least post a “signoff” message, with a link, so people know you are know longer actively using the account. Better yet, just pick the social media outlets that work for you, and get in the habit of posting there regularly, at least once a week.

Ironically, the company in this outdated twitter message had other news to post over the last few months, but for some reason, didn’t bother sending it to twitter. In the meantime, their site showcases an embarrassing social media misstep to potential customers.