It looks like the growing concerns over user privacy online are finally coming to a head.  The new proposed “Consumer Privacy Bill of Rights” has gained concessions from Google to add a “privacy” button to its browser.  Firefox already has this.  The button essentially signals advertisers not to track your movements (by turning off cookies for third party ads, I guess).

While this seems like a step in the right direction, the fact is that you still need to be careful about what you share online, and which sites you share it with.  There are many companies flying “under the radar” that collect and track your information.  Google and Facebook collect tremendous amounts of data, and this “Bill of Rights” won’t stop that.

For the average website owner, it’s important to safeguard any data you collect.  Only collect and store what you really need, especially when it comes to credit card information.  Even just one data-breach can destroy your reputation, and your entire business.