Today’s college students are your customers of tomorrow (or maybe even today!).  How do they use the web?  Here are the results of a study from the foremost leader in web usability (Jakob Nielsen).

Summary:
“Students are multitaskers who move through websites rapidly, often missing the item they come to find. They’re enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.”

Read the full report here.

I was surprised to learn that students are less “techy” than I thought.  Because I work with the “guts” of the Internet, I guess I just assume that users know a little more than they actually do.